Redesigned Employee Portal Experience for Broadcom
Redesigned Employee Portal Experience for Broadcom
Redesigned Employee Portal Experience for Broadcom
With end-to-end design thinking process, redesigned the user experience by resolving 30+ pain-points such as poor interface, scattered primary actions and inconsistent portal navigation. 15X in daily traffic after release.
With end-to-end design thinking process, redesigned the user experience by resolving 30+ pain-points such as poor interface, scattered primary actions and inconsistent portal navigation. 15X in daily traffic after release.
With end-to-end design thinking process, redesigned the user experience by resolving 30+ pain-points such as poor interface, scattered primary actions and inconsistent portal navigation. 15X in daily traffic after release.
My Role
UX/UI Designer, UX Researcher
My team
3 Product Designers(including me!) and 1 Lead Designer
3 Product Designers(including me!) and
1 Lead Designer
3 Product Designers(including me!) and
1 Lead Designer
Client and Sector
Date
Sep 2022 - Jan 2023
This case study can be accessed via this link and is password-protected. Below is a structured overview of the what, why, who, where, and how of this engagement to give you a short understanding of my role.
This case study can be accessed via this link and is password-protected. Below is a structured overview of the what, why, who, where, and how of this engagement to give you a short understanding of my role.
This case study can be accessed via this link and is password-protected. Below is a structured overview of the what, why, who, where, and how of this engagement to give you a short understanding of my role.
Challenge
The problem I was trying to solve was the suboptimal user experience and inefficiency associated with Broadcom’s internal employee portal. This portal currently has a number of issues, including a poor user interface and scattered primary actions and a number of outdated documents, making it challenging for employees to navigate through the portal.
The problem I was trying to solve was the suboptimal user experience and inefficiency associated with Broadcom’s internal employee portal. This portal currently has a number of issues, including a poor user interface and scattered primary actions and a number of outdated documents, making it challenging for employees to navigate through the portal.
The problem I was trying to solve was the suboptimal user experience and inefficiency associated with Broadcom’s internal employee portal. This portal currently has a number of issues, including a poor user interface and scattered primary actions and a number of outdated documents, making it challenging for employees to navigate through the portal.
Solution
Designed and launched a unified, task-first employee portal with clear navigation, role-based prioritization, guided entry points, and a scalable design system, making it easier for employees to find information, complete tasks, track support requests, and stay informed in one place.
Designed and launched a unified, task-first employee portal with clear navigation, role-based prioritization, guided entry points, and a scalable design system, making it easier for employees to find information, complete tasks, track support requests, and stay informed in one place.
Designed and launched a unified, task-first employee portal with clear navigation, role-based prioritization, guided entry points, and a scalable design system, making it easier for employees to find information, complete tasks, track support requests, and stay informed in one place.
Impact
Improved awareness, discoverability, and usability, converting previously unaware and frustrated users into active users. Achieved 20K logins (~54% adoption) and a 15× increase in daily traffic within one month across a 37K employee base, supported by a scalable design system.
Improved awareness, discoverability, and usability, converting previously unaware and frustrated users into active users. Achieved 20K logins (~54% adoption) and a 15× increase in daily traffic within one month across a 37K employee base, supported by a scalable design system.
Improved awareness, discoverability, and usability, converting previously unaware and frustrated users into active users. Achieved 20K logins (~54% adoption) and a 15× increase in daily traffic within one month across a 37K employee base, supported by a scalable design system.
01
The problem
To better understand the problem area, I and my team conducted design thinking workshops and research interviews with the current users. We also wanted to understand the importance of the problem hence we conducted a quantitative screener survey as well. Here are some quoted issues faced by the users:
To better understand the problem area, I and my team conducted design thinking workshops and research interviews with the current users. We also wanted to understand the importance of the problem hence we conducted a quantitative screener survey as well. Here are some quoted issues faced by the users:
To better understand the problem area, I and my team conducted design thinking workshops and research interviews with the current users. We also wanted to understand the importance of the problem hence we conducted a quantitative screener survey as well. Here are some quoted issues faced by the users:
To address these challenges, our goal was to revamp the entire experience of this internal employee portal.
To address these challenges, our goal was to revamp the entire experience of this internal employee portal.
To address these challenges, our goal was to revamp the entire experience of this internal employee portal.
02
The User
The target audience for this redesign were Employees, Managers and Contractors who were looking for a well-categorized portal that helps them to access their pending tasks resources, holiday calendars, service tickets and much more.
The target audience for this redesign were Employees, Managers and Contractors who were looking for a well-categorized portal that helps them to access their pending tasks resources, holiday calendars, service tickets and much more.
The target audience for this redesign were Employees, Managers and Contractors who were looking for a well-categorized portal that helps them to access their pending tasks resources, holiday calendars, service tickets and much more.
The portal was deployed within Broadcom's internal digital ecosystem. It is hosted as an internal website.
The portal was deployed within Broadcom's internal digital ecosystem. It is hosted as an internal website.
The portal was deployed within Broadcom's internal digital ecosystem. It is hosted as an internal website.
03
My Contribution
Research and Planning
Research and Planning
Research and Planning
Devised a comprehensive research plan, selected research methods, and planned the design workshops to gather insights.
Devised a comprehensive research plan, selected research methods, and planned the design workshops to gather insights.
Devised a comprehensive research plan, selected research methods, and planned the design workshops to gather insights.
Conducting Research
Conducting Research
Conducting Research
Conducted heuristic evaluations, designed surveys, and organized design thinking workshops, identifying numerous pain points
Conducted heuristic evaluations, designed surveys, and organized design thinking workshops, identifying numerous pain points
Conducted heuristic evaluations, designed surveys, and organized design thinking workshops, identifying numerous pain points
Wireframing & Design Concepts
Wireframing & Design Concepts
Wireframing & Design Concepts
Led the redesign of the Home module, created multiple screen variations, and collaborated with the design team to ensure a user-friendly interface.
Led the redesign of the Home module, created multiple screen variations, and collaborated with the design team to ensure a user-friendly interface.
Led the redesign of the Home module, created multiple screen variations, and collaborated with the design team to ensure a user-friendly interface.
Delivery Handover & Collaboration
Delivery Handover & Collaboration
Delivery Handover & Collaboration
Created clickable prototypes, incorporated feedback, and provided developers with design assets to maintain consistency in the final product.
Created clickable prototypes, incorporated feedback, and provided developers with design assets to maintain consistency in the final product.
Created clickable prototypes, incorporated feedback, and provided developers with design assets to maintain consistency in the final product.
Identifying Scenarios & Design Systems
Identifying Scenarios & Design Systems
Identifying Scenarios & Design Systems
Ensured edge cases such as zeroth states, states of notification, states of notification etc were covered. I also maintained a design system for consistency,
Ensured edge cases such as zeroth states, states of notification, states of notification etc were covered. I also maintained a design system for consistency,
Ensured edge cases such as zeroth states, states of notification, states of notification etc were covered. I also maintained a design system for consistency,
Stakeholder Review & Presentations
Stakeholder Review & Presentations
Stakeholder Review & Presentations
Conducted regular review presentations with stakeholders to clarify any queries & communicate my design perspective.
Conducted regular review presentations with stakeholders to clarify any queries & communicate my design perspective.
Conducted regular review presentations with stakeholders to clarify any queries & communicate my design perspective.
04
What did I learn?
01
How to redesign?
I reflected carefully on how the new feature will alter the app's current flows, interactions, and the technicalities. I created multiple variations for features to understand my users' mental models.
Design Advocacy
I learnt how to vouch for my designs and communicate the rationale behind them using UX laws. I used the language and terminology that stakeholders are familiar with by tieing them to the larger business objectives of the project.
02
Requirements Gathering
I collaborated with over 22 stakeholders, each with their unique needs and often uncertain about the portal's full potential. The key was to ask correct questions to clarify their expectations and objectives.
03
Conducting Workshops
I learnt not only empathise with users but also strike a balance with the business requirements. I developed my skills in synthesizing huge workshop data and effectively prioritising the gaps & opportunities.
04
01
How to redesign?
I reflected carefully on how the new feature will alter the app's current flows, interactions, and the technicalities. I created multiple variations for features to understand my users' mental models.
Design Advocacy
I learnt how to vouch for my designs and communicate the rationale behind them using UX laws. I used the language and terminology that stakeholders are familiar with by tieing them to the larger business objectives of the project.
02
Requirements Gathering
I collaborated with over 22 stakeholders, each with their unique needs and often uncertain about the portal's full potential. The key was to ask correct questions to clarify their expectations and objectives.
03
Conducting Workshops
I learnt not only empathise with users but also strike a balance with the business requirements. I developed my skills in synthesizing huge workshop data and effectively prioritising the gaps & opportunities.
04
01
How to redesign?
I reflected carefully on how the new feature will alter the app's current flows, interactions, and the technicalities. I created multiple variations for features to understand my users' mental models.
Design Advocacy
I learnt how to vouch for my designs and communicate the rationale behind them using UX laws. I used the language and terminology that stakeholders are familiar with by tieing them to the larger business objectives of the project.
02
Requirements Gathering
I collaborated with over 22 stakeholders, each with their unique needs and often uncertain about the portal's full potential. The key was to ask correct questions to clarify their expectations and objectives.
03
Conducting Workshops
I learnt not only empathise with users but also strike a balance with the business requirements. I developed my skills in synthesizing huge workshop data and effectively prioritising the gaps & opportunities.
04
01
How to redesign?
I reflected carefully on how the new feature will alter the app's current flows, interactions, and the technicalities. I created multiple variations for features to understand my users' mental models.
Design Advocacy
I learnt how to vouch for my designs and communicate the rationale behind them using UX laws. I used the language and terminology that stakeholders are familiar with by tieing them to the larger business objectives of the project.
02
Requirements Gathering
I collaborated with over 22 stakeholders, each with their unique needs and often uncertain about the portal's full potential. The key was to ask correct questions to clarify their expectations and objectives.
03
Conducting Workshops
I learnt not only empathise with users but also strike a balance with the business requirements. I developed my skills in synthesizing huge workshop data and effectively prioritising the gaps & opportunities.
04
01
How to redesign?
I reflected carefully on how the new feature will alter the app's current flows, interactions, and the technicalities. I created multiple variations for features to understand my users' mental models.
Design Advocacy
I learnt how to vouch for my designs and communicate the rationale behind them using UX laws. I used the language and terminology that stakeholders are familiar with by tieing them to the larger business objectives of the project.
02
Requirements Gathering
I collaborated with over 22 stakeholders, each with their unique needs and often uncertain about the portal's full potential. The key was to ask correct questions to clarify their expectations and objectives.
03
Conducting Workshops
I learnt not only empathise with users but also strike a balance with the business requirements. I developed my skills in synthesizing huge workshop data and effectively prioritising the gaps & opportunities.
04
01
How to redesign?
I reflected carefully on how the new feature will alter the app's current flows, interactions, and the technicalities. I created multiple variations for features to understand my users' mental models.
Design Advocacy
I learnt how to vouch for my designs and communicate the rationale behind them using UX laws. I used the language and terminology that stakeholders are familiar with by tieing them to the larger business objectives of the project.
02
Requirements Gathering
I collaborated with over 22 stakeholders, each with their unique needs and often uncertain about the portal's full potential. The key was to ask correct questions to clarify their expectations and objectives.
03
Conducting Workshops
I learnt not only empathise with users but also strike a balance with the business requirements. I developed my skills in synthesizing huge workshop data and effectively prioritising the gaps & opportunities.
04
01
How to redesign?
I reflected carefully on how the new feature will alter the app's current flows, interactions, and the technicalities. I created multiple variations for features to understand my users' mental models.
Design Advocacy
I learnt how to vouch for my designs and communicate the rationale behind them using UX laws. I used the language and terminology that stakeholders are familiar with by tieing them to the larger business objectives of the project.
02
Requirements Gathering
I collaborated with over 22 stakeholders, each with their unique needs and often uncertain about the portal's full potential. The key was to ask correct questions to clarify their expectations and objectives.
03
Conducting Workshops
I learnt not only empathise with users but also strike a balance with the business requirements. I developed my skills in synthesizing huge workshop data and effectively prioritising the gaps & opportunities.
04
01
How to redesign?
I reflected carefully on how the new feature will alter the app's current flows, interactions, and the technicalities. I created multiple variations for features to understand my users' mental models.
Design Advocacy
I learnt how to vouch for my designs and communicate the rationale behind them using UX laws. I used the language and terminology that stakeholders are familiar with by tieing them to the larger business objectives of the project.
02
Requirements Gathering
I collaborated with over 22 stakeholders, each with their unique needs and often uncertain about the portal's full potential. The key was to ask correct questions to clarify their expectations and objectives.
03
Conducting Workshops
I learnt not only empathise with users but also strike a balance with the business requirements. I developed my skills in synthesizing huge workshop data and effectively prioritising the gaps & opportunities.
04
How to redesign?
I reflected carefully on how the new feature will alter the app's current flows, interactions, and the technicalities. I created multiple variations for features to understand my users' mental models.
Requirement Gathering
I collaborated with over 22 stakeholders, each with their unique needs and often uncertain about the portal's full potential. The key was to ask correct questions to clarify their expectations and objectives.
Design Advocacy
I learnt how to vouch for my designs and communicate the rationale behind them using UX laws. I used the language and terminology that stakeholders are familiar with by tieing them to the larger business objectives of the project.
Conducting workshop
I learnt not only empathise with users but also strike a balance with the business requirements. I developed my skills in synthesizing huge workshop data and effectively prioritising the gaps & opportunities.
05
Conclusion
Thank you for reading! I consider this engagement as one of the most crucial part of my career. It not only shaped my design values but also taught me how to create a balance between business and user needs.
