Unified form filling experience by introducing a Form pattern that improved 30+ customer-facing product and feature consistency by driving 2x adoption within 90 days.

Owned the end-to-end redesign of an employee portal, increasing adoption from ~20% to 54% and driving 20K+ active users by owning design strategy and delivering research-backed, scalable experience frameworks across core user journeys.

Led the end-to-end design of a Conversational Intelligence experience for enterprise sales teams, driving 300% YoY company growth by transforming call data into actionable insights across pre-, in-, and post-call workflows.

I designed an end-to-end flower delivery app that balanced personalisation & accessibility, offering one-time & subscription deliveries, customised bouquets and regional language support.